How can we help our customers reach out to as many people as possible?
What products connect immediately with target audiences?
Which products have a high brand recall value?
How can our customers derive maximum value at affordable costs?
These are the questions that drive us at Gumtoo as we strive to understand our customers’ needs better.
Now for the BIG reveal.
Every time we go to tradeshows, attend virtual meet-ups, speak to our customers or look up market trends and social media, we find that socks are trending.
Happy Socks were the pioneers to make socks a hip and desirable product. Their colorful socks, creative socks collaborations, eye-catching packaging - all helped leapfrog socks into a fashion necessity.
Also, social media has also been key to the rise in the popularity of socks. You can test the sock revolution yourself:
Search Instagram using the hashtag #socks.
There are over 10 million results!
Your brand should jump on this trendy sock bandwagon with well-designed custom socks, which we believe to be one of the hottest custom promotional products out there.
And rightly so.
Custom socks are vibrant, great for brand logo/design placements, useful, unisex, come in standard sizes, popular, value for your money, practical and you can get super-creative with them.
Check out 5 ways in which you can use custom socks for your brand and knock the socks off your competitors.
1. Custom socks for Start-up Events
Are you a Start-up accelerator? Tired of giving out boring swag at your events that no one cares about? Swag helps differentiate your brand and provides a space for unfettered creativity. Go hipster and hand out custom socks in vibrant packaging and catch the eye-balls of start-ups, VCs, investors, and entrepreneurs.
Check this out: Startup Weekend, Singapore gave away this hip pair of socks, enamel pins, and stickers as swags for their event. These were packaged in a creative swag box.
2. Social Media Influencer, Instagrammers, and Youtubers: Socks for your fans
Monetize your social media account by creating merch that your fans and followers will love. Design your socks with cartoon characters, funny quotes, iconic monuments…the ideas are limitless. Create a hashtag on which customers can post images of them wearing these socks and see your account go viral on social media, getting you more viewers and subscribers.
Also, the audience on Instagram consists mostly of shoppers-why not tap into this market while being a social media influencer?
One of YouTube’s most-subscribed creators, Felix Kjellberg popularly known as PewDiePie partnered with Happy Socks on a limited-edition sock range. The collection included three designs all with PewDiePie’s stamp on it; his signature farewell gesture, his pugs-Maya and Edgar and a psychedelic black and red pattern frequently seen throughout his channel
Hit YouTuber PewDiePie poses with custom socks made in collaboration with Happy Socks
Image via Instagram
Pewdiepie x Happy Socks collection
Image via Instagram
YouTube sensation Jessie Paege released a sock collection in collaboration with Feat Socks. Her socks line featured two custom styles with the YouTuber’s own phrases, “Everything sucks” and “It’s trash can, not trash cannot.”
Popular YouTuber Jessie Paege posing with socks from her collection
Image via Footwearnews
3. Custom socks to promote a cause:
If you are a non-profit, you can customize socks for your cause, for example, Breast Cancer Awareness. These socks can be used at fund-raisers, walks, marathons, and charity events.
Also, if you are a corporate entity, you can use custom socks for causes and charities that you support.
Custom pink socks for breast cancer awareness
Image via Pinterest
4. For appreciating your employees and celebrating organizational milestones
During these WFH times, you can send a care package to your employees and include custom socks among other items.
Central Fire Station, SG celebrated its 111th anniversary with this sock swag
You can also give socks to your high-performing teams and employees to recognize their achievements and show your appreciation.
Custom socks make great swag for employees at outdoor team events, adventure camps, company retreats, and scavenger hunts.
Celebrate organizational anniversaries and milestones with custom socks.
Also read: Knock the socks off your employees with this gifting trend
5. Custom socks for media swag bags:
Promote your brand among the swish set of social media influencers. Sweep the social media moguls off their feet with good food, champagne, and amazing goodie bags that include a vibrant pair of brand-logo custom socks.
You can create unique festive designs for your socks for festivals and the holiday season and spread some cheer as Food Panda did recently.
Food Panda’s Christmas socks for the holiday season
This merry pair of socks were given to media teams, influencers, food reviewers, and food bloggers as swag by Food Panda.
So, you’ve decided to get custom socks for your brand, but not sure about the designing process, the fabrics, the cost involved? We are here for you! Get in touch with us at sales@gumtooStickers.com to get answers to all your sock queries and a quote for your requirements.