If your brand/museum/hotel/resort is planning to create custom jigsaw puzzles for promotions, there couldn’t have been a better time, than now.
Across the globe, the demand for jigsaw puzzles has seen an unprecedented rise, as an effect of the COVID-19 pandemic. Strict stay-at-home instructions coupled with workplace lockdowns have resulted in people turning to indoor games and puzzles. In the US, one puzzle maker has seen puzzle sales soar 370% year over year. Figures show UK sales of jigsaws reached £100m in 2020, up 38% from the previous year.
According to Puzzle Historian and Professor Emerita of Economics at Bates College, Anne Williams, the demand is comparable to the demand for puzzles during the Great Depression. According to her, puzzles give people something they can control, especially when their lives are out of control, due to the economy.
Jigsaw puzzles help improve memory, concentration, relieve stress, and great family activity. It also helps minimize screen time and improve visual-spatial reasoning. No wonder, sales of puzzles are going through the roof!
Do you want to get custom jigsaw puzzles for your brand, restaurant chain, museum, resort?
Take inspiration from the following!
1. Heinz Ketchup Puzzle
Image via Instagram
To celebrate its 150th Anniversary in 2020, Heinz released a promotional jigsaw puzzle in 17 countries across the world. Known for its ionic slow pouring sauce, and tying in with the generally slow pace of life during lockdowns and quarantines, the puzzle was marketed as the ‘slowest puzzle on earth’. With 570 pieces, all in red, and without any pictorial clues, this custom jigsaw puzzle has generated a lot of buzz on social media and among puzzle enthusiasts.
Great way to engage customers, we think!
2. McDonald’s Burger Puzzle
Burgers or Jigsaw Puzzles? What would you pick?
Image via thedrum
In 2020, six weeks into a lockdown, McDonald’s Belgium created a 500-piece Burger Puzzle that when solved reveals a picture of the chain’s core menu items, a burger. The brand gave away 20 sets of the custom jigsaw puzzle via an Instagram contest, that asked users to share a post to their respective Stories while tagging @mcdonaldsbelgium.
McDonald’s positioned the Burger Puzzle as a means of stress relief, during tough pandemic times.
3. Arby’s 13-Hour Puzzle
Are you up for a 13-hour puzzle?
Image via Twitter
Arby’s, the popular US fast-food sandwich restaurant chain is currently selling this puzzle, which is inspired by its fan-favourite dish, the 13-Hour Smoked Brisket. The 1000-piece custom jigsaw puzzle is covered with Arby favourites such as curly fries, mozzarella sticks, sandwiches piled with meat and cheese. The puzzle is rumoured to take more than 13 hours to crack and will put your mind and patience to the test.
4. Philadelphia Museum of Arts Puzzles
1. Hokusai: The Wave Puzzle
Make waves (literally!) with this art-themed custom jigsaw puzzle
Image via store.philamuseum
The Great Wave off Kanagawa by Hokusai is probably one of the most recognized pieces of Japanese art. The Philadelphia Museum of Arts retails a 1000-piece jigsaw puzzle version of this painting. The completed custom jigsaw puzzle measures approximately 26.8" x 18.9".
2. Monet Double-Sided Puzzle
In the mood for some waterlilies? Get started with this gorgeous puzzle
Image via store.philamuseum
Love Monet’s Waterlilies? Now, you can get them as a 500-piece double-sided puzzle! One side of the puzzle pieces has a glossy finish, and the other side has a matte finish. The completed puzzle is approximately is 24" x 18".
These puzzles make for exciting gifts for art lovers and to introduce children to art.
If you are a museum curator and would like to check more art-themed custom jigsaw puzzles for ideas and inspiration, visit the Philadelphia Museum of Arts online store.
5. Frank Lloyd Wright Imperial Hotel Peacock Rug Puzzle
A stunning masterpiece of a puzzle by Frank Lloyd Wright
Image via Forbes
Take inspiration from this 500-piece peacock-motif puzzle based on the iconic rug designed by Frank Lloyd Wright for the Imperial Hotel in Tokyo.
The gold foil embellishments on the custom puzzle pieces, add an irresistible novelty and sheen to the puzzle, making it a collector’s item.
6. Vermont Ski Resort Puzzle
This puzzle will transport you to Vermont Ski Lodge
Image via Walmart
A fantastic way to engage tourists and travellers, custom resort puzzles allow your guests to relive and share memories of their travels when they are back home.
Aren’t these ideas for custom jigsaw puzzles exciting! With sales of puzzles being at an all-time high, this is the best time to launch your custom promotional puzzles for brands, museums, restaurant chains, and resorts. You can retail them on your online store, engage in Instagram contests with your customers, or gift the puzzle as a takeaway to your resort guests.
We make high-quality printed and precision-cut puzzles made that your audience will love. Our puzzles come with a box that you can customize with your brand colors, logo, and artwork. Get in touch with us at sales@gumtooStickers.com today!