Campaign button for Abraham Lincoln, 1860.Image via Mathew Brady - Library of Congress[1], Public Domain — Campaign button for Abraham Lincoln, 1860.
Image via Mathew Brady - Library of Congress[1], Public Domain

Are you a campaign manager for a political candidate? Use custom political campaign buttons to promote your candidate.

Do you remember the ‘’’I like Ike” campaign that swept the USA in 1951, in support of Eisenhower’s (Ike was his nickname) candidature? This slogan was created when Peter G. Peterson of Market Facts found out more people wanted to talk about how they trusted and felt comfortable with Ike, rather than describing their views on all the issues. The slogan was put on campaign buttons which went viral. Eisenhower won the presidential election :)

‘I Like Ike’ campaign button in 1951 supporting Eisenhower’s candidatureImage via AARP — ‘I Like Ike’ campaign button in 1951 supporting Eisenhower’s candidature
Image via AARP

Political campaign buttons worked back then and they work fabulously now too! We present the top 5 reasons why you should use button badges for political campaigns.

Reason #1: Visual Merch Attracts Eyeballs

With campaign button badges you can spread the word about your candidate, rally support, and address issues with effective messaging. Older generation button badges had the plain vanilla version of the candidate’s name printed across it. Now there are more interesting and attractive options. If designed right, your candidate’s supporters will love wearing their custom badges at rallies and other events.

Button badges are also great for photo-ops. People love clicking images of unusual flair and putting it up on their social media accounts. Your custom political badge has the potential to go viral on social media. When you invest in designing and procuring the right political button badge, the social media returns that you get are a bonus.

This beautiful custom button badge is for the Labour Party, UK bearing the party’s Rose logo. It is 25x25mm in diameter with a clear dome finish and butterfly clasp to the back.

Image via Labour Shop

Reason #2: Political Campaign Buttons are Cost-Effective

With prices starting as low as $0.38 USS pp for 100 pcs, campaign button badges are economical promotional merch to buy in bulk. Once you procure the buttons, there is no additional cost involved. Your candidate’s party volunteers need to simply pin it up while doing door to door campaigns, at rallies and other public events. Buttons are great conversation starters and will prompt the audience to ask questions about your candidate.

Political Campaign Buttons for Joe Biden’s candidature in 2020Image via Amazon — Political Campaign Buttons for Joe Biden’s candidature in 2020
Image via Amazon

Reason #3: Great Swag at Political Rallies and Fundraisers

Political rallies, public debates, and speeches by political candidates and other events where your candidate has an opportunity to connect with voters are great places to hand out campaign buttons as swag. You could also ask voters to pledge support and sell the buttons for raising funds towards the candidature and the cause he/she represents.

Booth selling Campaign ButtonsImage via Vox — Booth selling Campaign Buttons
Image via Vox

Reason #4 to choose campaign buttons: Spread your Candidate’s Political Message

Use campaign buttons to educate voters on issues that are close to your candidate’s campaign. Let voters know where your candidate stands on issues that matter.

BUILD BACK BETTER: JOE BIDEN’S JOBS AND ECONOMIC RECOVERY PLAN FOR WORKING FAMILIESImage via Etsy — BUILD BACK BETTER: JOE BIDEN’S JOBS AND ECONOMIC RECOVERY PLAN FOR WORKING FAMILIES
Image via Etsy

Encourage people to come out and vote through your campaign buttons. Buttons with the date of election remind everyone who sees it to vote. Every vote matters especially when elections have become closely contested.

Campaign Button with the date of election reminding people to go out and voteImage via Etsy — Campaign Button with the date of election reminding people to go out and vote
Image via Etsy

If your candidate supports certain causes and nonprofits, then you can make buttons with the name/logo of the organization along with your candidate’s name/party logo.

Reason #5: Garner Support Through Humour and Novelty

Elections are dense affairs with political bickering and slander. Use wit and political humour on your campaign buttons to add some fun to the drill. Humour is attractive and used correctly, will win your candidate votes.

Witty political campaign button supporting the Democratic PartyImage via Cafepress — Witty political campaign button supporting the Democratic Party
Image via Cafepress

Campaign button with wordplay: Kamala Harris-Comma La Biden Harris 2020 Campaign ButtonImage via Etsy — Campaign button with wordplay: Kamala Harris-Comma La Biden Harris 2020 Campaign Button
Image via Etsy

Novel LED flashing campaign buttonImage via Pinterest — Novel LED flashing campaign button
Image via Pinterest

Have you decided what design you are going to put on your candidate’s campaign button? Do you think campaign buttons win elections? Let us know in the comments section below!

If you want to get custom campaign buttons, write to us at sales@gumtooStickers.com today.