How do stickers come into the organizational culture gamut? Can stickers really be used to promote a complex and comprehensive concept such as Organizational Culture? Organization leadership and HR can use stickers to motivate and build the attitudes they want to promote across the organization. Read on to know more!
How to spruce up your e-commerce package in a creative and cost-effective way? We present top 5 ideas!
If you have the adventure bug in you, we have the perfect curation of stickers that will look great on your laptops, bottles, walls and much more. Express your love for adventure, with these amazing adventure stickers. And pack your bags and get going! Your next big adventure awaits you. Looking for customized laptop stickers for…
9th August of every year marks the birthday of our very special paradise, Singapore. It is not a hidden fact that the entire nation celebrates it with all pride and honour. This year the National Day was themed “Building our Singapore of tomorrow”. It marked and acknowledged efforts made by Singaporeans to establish the identity of Singapore, both on global and local sale. The year 2016 witnessed the grand celebration of Singapore’s 51st birthday throughout the length and breadth of the country.
Sentosa often known as Asia’s Favourite Playground is a place of profound tourist attractions. An adventure themed vacation resort, Sentosa brings the fun, thrill and fantasy in a single bowl. Major attractions at the lush green Island include the famous Universal Studios, Fort Siloso and the Merlion.
An integral part of Singapore, Sentosa geared up to celebrate the 51st birthday of the country with all exuberance and public participation. The Tourist destination came up with a creative idea of Sentosa Logo Wall. The wall was Setup at the Island premises so that visitors and tourist could stick their tiny messages and stickers on it.
Sentosa not only exhibited the wall for welcoming stickers on it but also set up a booth at the Merlion station which provided stickers and temporary tattoos to interested people for etching their thoughts and minds on the wall. People also donned the local themed temporary tattoos on their bodies.
Since the event commemorated Singapore, the stickers and temporary tattoos involved had a local touch instead of global ones. The majority of the printed stuff was Singlish: popular words for slangs in Singapore. The masses found the local slang stickers quite interesting and learnt one or two of them while sticking stickers of the Sentosa Logo Wall. This added a tangy fun to the whole celebration.
Inspiration to Brand Promotion
This event took out attention to the fact that brands can use custom stickers with a local touch to promote themselves. Tourists have the hunger to explore new things. Anything local to Singapore is new and worth exploring for someone who hails not from the place. This also directs to the fact the local things increase the tourist attraction to the place manifold times. The same can work for brands. Customized stickers nowadays are a must for brand promotion and a local catchy tagline printed on the stickers can take promotion level to another height. The local thing printed on the sticker can also be the picture, something for which the place is known for like an animal etc.
Overall, the aim of using these sticky stuff for brands is to make the target audiences acquainted with them. If doing things in local genres gets the product closer to the public then is a must for brands and start-ups who are struggling to build a customer base.
In near future, we expect more and more brands opting to promote things globally with stickers of local tinge!
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Stickers are more than a fun item to entertain children with. They are beyond useful for business and should be a part of any marketing plan. The versatility of stickers makes them ideal for more uses than you might imagine, but the key is getting the quality result that properly brands your product. Handing out stickers at an event or putting them into a mailing doesn’t mean they will be proudly displayed where they will promote your business. Besides determining what to put on your stickers, you will also need to understand the difference between die cut stickers and kiss cut stickers.
Die Cut Stickers
Die cut stickers are those that have been cut to the exact shape of the design. There isn’t any extra backing around the sticker. Your customers will like that they can hold up the sticker to where they plan to apply it and see exactly how it will look because there isn’t any border to interfere with the visual effect.
Kiss Cut Stickers
Those sticker sheets that kids love so much are an example of the kiss cut sticker method. With kiss cut stickers, the backing is not cut, only the sticker itself is. This method can be used to have a sheet of stickers but it can also be done one sticker per sheet. There are two ways to use kiss cut stickers. By having a sheet of stickers, they aren’t as conducive to handing out, but they are perfect for those situations where you want to affix a sticker to something you are giving out or selling. For example, putting a sticker on a presentation binder or on packaging.
With single stickers, you can give them out one at a time at events and such just as you would die cut stickers. There are two main advantages of kiss cut stickers for this application. First, because there is a border around the sticker, you can hand write a special message on them before giving it to someone. Secondly, the sticker is easier to get pulled off the backing and the sticker’s edge is more protected. This makes it easier for your customers to use.
Although there is a definite difference between die cut stickers and kiss cut stickers, it is easy to see that both styles can be advantageous in your marketing plan. Many businesses opt to get a supply of both types, as well as using multiple images to reach separate target markets. If you have more questions about custom stickers, don’t hesitate to contact us. If you want to see firsthand the difference between die cut stickers and kiss cut stickers, ask us for a free sample of our custom stickers, which will also show you the high quality you can expect.