Culture is simply a shared way of doing something with a passion.
- Brian Chesky, Co-Founder, CEO, Airbnb
Organizational Culture is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization.
How do stickers come into the Organizational Culture gamut? Can stickers really be used to promote a complex and comprehensive concept such as Organizational Culture?
Stickers are symbolic-they stand for the organization, its brand and can be used to define the vibe of the workplace. They are a vital ingredient in the pre-mix of physical symbols such as name-tags, organization plaques, banners, organization colors and logos, vision statement boards, awards that help build the organizational identity.
Organization leadership and HR can use stickers to motivate and build the attitudes they want to promote across the organization.
Let’s find out how!
1. Use Company Stickers as a part of Onboarding Welcome Kit:
Include company swag such a custom T-shirts, cap, pen, and stickers in your company onboarding kit. This will make the new hires feel welcome and also acquaint them quickly to the company’s culture and values.
At Google, new hires, called as ‘’Nooglers” (new+Google) are made to feel welcome by offering among other goodies, Google-branded T-shirts which read “Class of ______” (year of joining), stickers, HR forms and a shiny new MacBook.
Percolate, an online Content Marketing Platform includes stickers in its onboarding kit.
2. Print Organizational Values on Stickers and hand out to Employees:
Want your organizational values to spread across the organization and imbibed by your employees? One of the best ways to make your values go viral is to print them on stickers and distribute it to your employees.
ExactHire, offers HR Software-as-a-Service (SaaS) solutions for hiring and succession planning needs.
They wanted employees to understand and incorporate these values in the work that they do. ExactHire got die cut stickers with the values printed as a word cloud, which employees could stick on their laptops.
3. Stickers for Team Affiliation and Community Building:
Salesforce, is a leading CRM platform. It has a unique community called ‘’Trailblazers” made up of employees, customers, partners, and communities, united by a mutual desire to live Salesforce’s core values: trust, growth, innovation, and equality.
The Trailblazer Community is fanatic about Salesforce stickers. These stickers are handed out around Salesforce HQ in San Francisco and at events, product launches, recreational activities, community meetups, and as rewards and prizes for campaigns.
At Dreamforce, the annual user conference hosted by Salesforce, the Trailblazer community actively engages in sticker swaps. At the 2018 Dreamforce event, the most popular stickers were the Pride Astro, the Lionheart Astro and Blaze stickers.
But the most coveted one was the rarest of them all, the Astro Golden Hoodie sticker; there was a major clamour to get hold of this one.
In this way, sticker swag at Salesforce brings joy to many Trailblazers around the world and binds them with a sense of community.
4. Encourage an Open, Creative Culture through Stickers:
Millennials (Born 1981-1996) make up most of the workforce today. Millennials have high need for self-expression, creativity and innovation. They like their personal belongings, surroundings to reflect their unique styles.
If your organization aspires to be an open, creative, innovative place with a youthful vibe, encourage your millennial employees (and others!) to use their laptops and other belongings for self-expression through stickers. These interesting, colorful and usually quirky stickers can spark off conversations within employees and add a fun vibe to your workplace.
5. Sticker Rewards-Employee Appreciation Stickers and Employee Recognition Stickers:
Encourage both competition and camaraderie in your organization by making your organization’s select stickers hard-to-earn. Give them out as rewards for specific achievements and team wins.
Does your organization support a cause? Do you want to inspire and encourage your employees to volunteer for this cause? Get creative stickers promoting the cause and distribute to your employees.
Have you used stickers to promote your organization’s culture? Do your employees love stickers? Is there a sticker culture at your organization? Let us know in the comments section below.
If you would like to get stickers for your organization or your brand, do write in to us at firstname.lastname@example.org