How To Engage Your Online Community With Custom Printed Stickers

Does your product or brand have an online community? Yes? As a community manager, are you looking out for custom swag to engage your community members better?

Custom Printed Stickers are a great idea for swag.

Top 5 reasons to use Custom Printed Stickers as cool Swag.

1.     Stickers are fun, colorful, easy to apply, can be used on multiple surfaces.

2.     They are cost-effective and allow members to show them off in the offline world

3.     Encourage others who see the sticker to know more about the sticker; brand name, company, website

4.     Designed appropriately, your sticker has the potential to go viral on social media. Community members will stick your stickers everywhere, and post pictures on Social Media.

5.     A viral sticker can generate more activity in the discussion forums of the community, more sign ups and newer members to the community and more user engagement

We present 4 examples where online communities have successfully used custom printed stickers as swag.

1. Reddit

In 2005, when Alexis Ohanian and Steve Huffman founded Reddit, they did not have a massive budget for advertising. With an initial restrictive budget of $500 for marketing and promotion, Reddit has gone on to be one of the most popular websites in the United States.

So how did the founders market Reddit? They printed stickers and pasted them everywhere possible (read signs, poles, over other advertisements). They would hand out these custom printed stickers at events, meetups or to random people on the street. The focus was to build a great product and community online, with stickers being a way for people to show their allegiance to Reddit.

The stickers went viral, with people clicking pictures with them. Many fans created fan art with the stickers and started posting them online. Alexis Ohanian, the cofounder says, “Stickers are the soundest investment I ever made” (in his book  Make Something People Love: Lessons From a Startup Guy, by Alexis Ohanian, published by Hyperink)

Today Reddit is a major website and does not have to rely only on stickers for promotions. Even so, its stickers have stood the test of time and have major fans of their own. Several subreddits use stickers to engage and bond with their communities.

Reddit ‘ Alien’ Stickers  Image via  Flickr

Reddit ‘ Alien’ Stickers

Image via Flickr

2. Buffer

Buffer is a social media management tool which helps businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.

Buffer engages it online community and customers by hosting meetups, sending hand-written notes, swag and special gifts. From the very beginnings of Buffer, the founder and co-founder, Joel and Leo, sent hand-written thank-you cards and stickers to customers.

Buffer gets a lot of user-generated content on its social media; thanks to the great swag and personalized notes it sends out to its community.

A post from  Nick Westergaard , social media expert and a guest at chat sessions conducted by Buffer.

A post from Nick Westergaard, social media expert and a guest at chat sessions conducted by Buffer.

Image via  Buffer

Image via Buffer

Image via  Buffer

Image via Buffer

3. Spotify

Spotify is a digital music, podcast, and video streaming service that gives users access to songs and other content from artists all over the world.

Spotify has an active community where users go to get help and to help others on music and related content related issues.  Spotify has a ‘’The Spotify Rock Star’’ program that recruits experienced users to help on Community forums, or on Twitter, to earn points and get rewards. Rewards include premium membership to Spotify plans, swag such as t-shirts, hoodies, pens, stickers, headphones, and much more, and an all-expenses paid trip to Spotify HQ.

Image via  Spotify

Image via Spotify

4. WordPress

WordPress is an online, open source website creation tool written in PHP. It is one of the most powerful and popular blogging and website content management system (or CMS) in existence today.

WordPress has online communities such as WordPress Help for Beginners and Advanced WordPress to actively help users and developers.

WordPress engages its communities by giving out swag that includes custom printed stickers

Image via  Pinterest

Image via Pinterest

If you want to create cool sticker swag for your online community, get in touch with us as