Customized stickers can be one of the most innovative and affordable ways to promote your brand to the masses. Attractive visual and brand merchandises are probably the best way to increase brand awareness and top of the mind recall. However, it might be very difficult for a company to come out with new T-Shirts or posters and banners in bulk as these involve a lot of cost and resources. Stickers, on the other hand, are easy to print and affordable in terms of cost as well. Also, the stickers have the flexibility to be pasted at multiple places, example a company’s physical product as a label, or on an existing poster or banner to update information. In the subsequent paragraphs, we would discuss some of the innovative campaigns by brands and products in the past with the use of stickers.
Stickers as humanitarian messages
The Red Cross effectively sends the message for helping drought prone villages through the adjoining sticker. The sticker is a fabulous example of placing real life objects with an expressive sticker. The water tank here completely mixes with the requirement of the boy in need of water.
Lays Potato field Stickers
Lays nailed it when their growing potatoes stickers decorated subways. It was a creative way to express the freshness and authenticity of their potato chips. This idea definitely got attention of the crowd, however, we are not aware of its effectiveness on the sales of lays.
Sticker with tourism touch
The Wisconsin department of Tourism did a superb job of promotion using a mirror and sticker. The blend gave the public a mental picture of the awesomeness of exploring through Wisconsin tourism. We hope it fared positively for the state!
Tiny but influencing Yoga Sticker
The Y+ Yoga center did an exceptionally stunning advertisement when it placed a Yoga pose on the bent part of a straw. The idea seemed o be catchy and got synergic response from the masses. Yoga indeed is a great practice for healthy mind, body and soul.
A sticker to show your Dog Problems
Frontline, a dog flea remover spray maker did a creative display by placing a giant dog sticker on the floor of the wall. The passersby when viewed from a height appeared as fleas in dog hair. It not only gave a moving flea’s picture on the dog but also made very clear ‘Get Then off your Dog.’ We think this sticker advertising was sheer act of presence of mind and minute observation.
Stickers for event promotions
It is well known that events and fairs can be expressed and promoted through off the league floor and billboard stickers. However, below is an example of how a floor signboard can be helpful in preserving cleanliness values with an interesting activity. Area around Swiss cities dustbins are presented with such stupendous ideas.
Conveyor Belt stickers: Keep playing while waiting
A custom made sticker for conveyer belt, depicting the game of luck in casino is a way to cheer up bored passengers waiting for their luggage. Picking a number for the arrival of luggage can even result in a real conversation between fellow passengers. Amidst all this entertainment, the airport is surely in a win-win situation with the positive reviews of its customers.
Belle Dancer at the rotating entry
Not a masterpiece sticker, but yes an intelligent one, promoting belle dance classes. The sticker with a dance pose is put on the axle of the rotating entrance door so, that with every entry it seems to complete dance steps of Belle. It seems a fine way to present the magic of the dance form.
The Copenhagen Zoo runs a bus across cities for its promotions and the bus is peculiarly designed by the use of customized stickers as displayed above. The bus is known to catch the attention of a lot of passersby on the routes where the bus passes through.
Expressive Sticker campaigning thus is an intelligent art powered by weaving a picture story around minute but striking observations. Not only customized stickers can be skillfully used to enhance the product as well as brand value but also help create awareness about social and environmental issues. Some of them can even be impactful to the extent of bringing a positive change in the society.
As the communication media becomes more and more costly, going forward with innovative customized stickers and custom vinyl sticker’s designs are bound to play a much more pivotal role in the brand communication strategies.